Mighty Drinks enters administration

Mighty Drinks

We are gutted to see the brilliant Mighty Drinks enter administration, a stark reminder that with fast‑growing categories often comes consolidation.

According to Plant Based News, Leeds-based Mighty Drinks, known for its pea and oat‑based milk powders, has appointed administrators amid rising costs and fragile consumer confidence.

It joins a growing list of plant‑based brands facing these challenges. The plant‑based dairy and meat space has seen an influx of newcomers, followed by a wave of consolidation.

This isn’t unique to plant‑based. Look at craft beer: hundreds of hyper-local breweries opened in the 2010s, but many have since been acquired, merged, or closed as the market matured.

Key takeaways:
🚀 Rapid growth ≠ long‑term viability - scale brings cost pressures, inventory complexity, and intense competition.

🧩 Brands need sharp differentiation – whether through unique ingredients, quality, taste, or distribution.

🤝 Consolidation can accelerate innovation - combining resources can enhance R&D, operations, and market reach.

We feel for the team at Mighty, they built an amazing brand and product, and will be sorely missed in our fridges. Hopefully, the brand is picked up and revitalised by another business in this space.