They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3

“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill

“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT

“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins

“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee

“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

THE POWER OF COLLAGEN

BRIEF

Drive awareness of Vital Proteins in the UK via earned consumer press, working with British tennis champion Andy Murray to help educate on the product’s key benefits to position it as a health & wellness essential.

EMOTIONAL TRIGGER

Our bodies’ ability to produce collagen diminishes as we age, making sporting pursuits a more daunting endeavour.

Despite typically being known as a beauty fix, collagen consumption helps support ligaments and tendons before and after exercise and can be added to daily wellbeing routines with ease.

OPPORTUNITIES TO STIR

Partnered with Andy Murray during Wimbledon, leveraging his role in the high body impact sport of tennis, to create a hero video showcasing his daily routine with Vital Proteins. The content was shared on his socials and with press.

His morning routine anchored the hero press release, covering his training regime, sleeping pattern, family rituals and diet, providing broad topics to discuss with media.

Exclusive interviews with talent placed with top tier press, to comment on active tournaments, pivots in his career and his work with Vital Proteins.

Wimbledon themed mailer boxes filled with fitness and recovery-inspired items and Vital Proteins product, distributed to media targets.

Supported Wimbledon screening and sampling activation with alert distributed to London listings press titles.